The LA Rams completed a complete rebrand with their new uniforms. Love them or hate them, they put a modern touch on a classic design while taking bold steps into the future.
There are three uniforms starting with the most traditional home version consisting of yellow pants and blue top. This uniform is very straightforward but hits a snag with the gradient on the chest numbers going from white to yellow, representing the evolution of the Rams horn color.
The alternate uniform, also known as the color rush uniform is all blue. This takes the place of the all-yellow color rush uniform and features the same white-to-yellow gradient on the leg stripe.
The away uniform incorporates an all-new color, “Bone”, which needed NFL approval and is supposed to represent the color of sand on LA beaches as well as the color of real ram horn/bone. When developing the concept for this uniform, the Rams design team referenced clothes the players wore to the games and noticed a trend. Apparently a majority of players wore a color similar to bone in on their everyday clothes signaling that not only would bone look good on the field, but that it would resonate with players and fans off the field.
The Rams consulted with current players, Robert Woods, Cooper Kupp and Jalen Ramsey (to name a few), ensuring that the new design would resonate within the clubhouse and prospective free agents.
The helmet has a metallic underlay making it look three-dimensional making it easier for fans in attendance to pick up the players. However, the new horn on the helmet is not solid, frustrating many fans and ex-players like Eric Dickerson who thinks the horns look like bananas.
Let’s also not forget about the signature zig-zag stitch on the front patch, which might give way to a sponsor logo at some point.
All in all, the rebrand is here and pointing to the future. The Rams are expected to release two more uniforms – one in 2021 and another in 2022. So if you have any complaints, file them with Kevin Demoff soon!